October 30, 2003, 12:01
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#1
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Emperor
Local Time: 13:33
Local Date: November 2, 2010
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Posts: 5,045
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Brand Extension Research Survey
G'day,
For a marketing course, I need respondents for a survey.
The theme (this time) is brand extensions.
The survey can be found here:
http://www.zopperoni.net/vu/mk1_survey1_en.html
Thanks in advance.
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October 30, 2003, 12:07
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#2
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Emperor
Local Time: 07:33
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I was going to participate, but, well, I don't drink and I don't have the foggiest what a "Bang and Olufson" is.
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October 30, 2003, 12:14
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#3
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Deity
Local Time: 13:33
Local Date: November 2, 2010
Join Date: Sep 2001
Location: Republic of Flanders
Posts: 10,747
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B&O = top of the line music systems ( way expensive !!! )
__________________
#There’s a city in my mind
Come along and take that ride
And it’s all right, baby, it’s all right #
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October 30, 2003, 12:15
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#4
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Deity
Local Time: 13:33
Local Date: November 2, 2010
Join Date: Sep 2001
Location: Republic of Flanders
Posts: 10,747
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Quote:
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With which quality level do you associate the brand Heineken?
(1 = inferior, 7 = superior)
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No points for guessing my answer.  
__________________
#There’s a city in my mind
Come along and take that ride
And it’s all right, baby, it’s all right #
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October 30, 2003, 12:16
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#5
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Emperor
Local Time: 13:33
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Posts: 5,045
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Quote:
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Originally posted by JohnT
I was going to participate, but, well, I don't drink and I don't have the foggiest what a "Bang and Olufson" is.
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You don't have to be a drinker. It's about the association you make with the brand name (not the products per se).
B&O is a home video/audio brand.
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October 30, 2003, 12:22
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#6
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Deity
Local Time: 13:33
Local Date: November 2, 2010
Join Date: Sep 2001
Location: Republic of Flanders
Posts: 10,747
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Done. 
__________________
#There’s a city in my mind
Come along and take that ride
And it’s all right, baby, it’s all right #
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October 30, 2003, 12:27
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#7
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Deity
Local Time: 12:33
Local Date: November 2, 2010
Join Date: Feb 2000
Location: Germans own my soul.
Posts: 14,861
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Oh my god, I looked at it and just suddenly realised I can't be arsed...I will look at it later...
__________________
Speaking of Erith:
"It's not twinned with anywhere, but it does have a suicide pact with Dagenham" - Linda Smith
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October 30, 2003, 12:33
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#8
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Emperor
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Done. Didn't answer the questions regarding B&O, however. I do think they make a good railroad though.
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October 30, 2003, 12:34
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#9
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King
Local Time: 07:33
Local Date: November 2, 2010
Join Date: Sep 2001
Location: Philly
Posts: 2,961
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I skipped the B&O section, as I too am totally unfamiliar with their product.
So shoot me.
__________________
"Stuie has the right idea" - Japher
"I trust Stuie and all involved." - SlowwHand
"Stuie is right...." - Guynemer
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October 30, 2003, 12:35
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#10
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Emperor
Local Time: 12:33
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Well I answered your questions, but I'm pretty sure that all of the companies you mentioned do manufacture the "alternative" items, just under a different trade name.
The brands are different, but the manufacturer is the same company.
__________________
"When we grow up we'll both be soldiers, and our horses will not be toys,
And I wonder if we'll remember when we were two little boys!"
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October 30, 2003, 14:22
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#11
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Emperor
Local Time: 13:33
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Posts: 4,037
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Done 
Hope to have helped.
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October 30, 2003, 14:33
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#12
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Deity
Local Time: 06:33
Local Date: November 2, 2010
Join Date: Sep 1999
Location: Republic of Texas
Posts: 27,637
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Bang & Olufsen made the most remarkable turntables I ever saw.
(Talking vinyl recordings here, for you pups )
__________________
Life is not measured by the number of breaths you take, but by the moments that take your breath away.
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October 30, 2003, 14:43
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#13
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Emperor
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Quote:
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Originally posted by SlowwHand
Bang & Olufsen made the most remarkable turntables I ever saw.
(Talking vinyl recordings here, for you pups )
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Listen to grandpa kiddo's, for once in his life he is right 
I never had the money to get me one 
__________________
Within weeks they'll be re-opening the shipyards
And notifying the next of kin
Once again...
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October 30, 2003, 14:47
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#14
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Deity
Local Time: 06:33
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Location: Republic of Texas
Posts: 27,637
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The first time I saw one, it was suspended upside-down, playing the recording. 
__________________
Life is not measured by the number of breaths you take, but by the moments that take your breath away.
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October 30, 2003, 14:51
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#15
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Emperor
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Location: A pub.
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I don't know some of the products.
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October 30, 2003, 15:20
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#16
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Emperor
Local Time: 13:33
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Thanks to all who have participated so far.
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Quote:
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Originally posted by duke o' york
The brands are different, but the manufacturer is the same company.
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Yes, that's correct for some of the products, but the product being of the same brand is the object of interest here.
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Quote:
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Originally posted by Azazel
I don't know some of the products.
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Do you mean the brands, or the extension products? In the case of the latter, the products are in some cases fictive.
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October 30, 2003, 15:38
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#17
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Deity
Local Time: 06:33
Local Date: November 2, 2010
Join Date: Feb 2002
Location: location, location
Posts: 13,220
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Done. Happy to help, Zopper.
__________________
Apolyton's Grim Reaper 2008
RIP lest we forget... SG (2) and LaFayette -- Civ2 Succession Games Brothers-in-Arms
"The Borg are gay." -Drake Tungsten
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October 30, 2003, 21:38
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#18
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Emperor
Local Time: 13:33
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Posts: 5,045
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*BUMP*
/me wonders if this survey can replace Dan's as the topped thread 
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October 30, 2003, 21:38
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#19
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Deity
Local Time: 12:33
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Join Date: Dec 1969
Location: Seouenaca, Cantium
Posts: 12,426
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This thread could do with rebranding. "Zopper's Own" has a ring to it.
__________________
"Everybody knows you never go full retard. You went full retard man. Never go full retard"
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October 31, 2003, 06:12
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#20
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Emperor
Local Time: 13:33
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Posts: 5,045
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*BUMP*
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October 31, 2003, 06:42
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#21
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King
Local Time: 13:33
Local Date: November 2, 2010
Join Date: Apr 2002
Location: behind a firm dyke, Rotterdam, NL
Posts: 2,336
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I hope I helped you by submitting the form.
I usually don't give **** for these things 
I perceived the last questions and options (for each brand) quite confusing, as in the previous questions 7 meant positive, but in the last one 7 meant the opposite.
Good luck with your course
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October 31, 2003, 06:56
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#22
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Prince
Local Time: 20:33
Local Date: November 2, 2010
Join Date: Nov 2001
Location: Smothered in delicious yellow chemical sludge.
Posts: 782
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"Bang & Olufsen Refrigerator" 
Makes the perfect home together with the "NVidia Vacuum cleaner FX" and "AMD Sauna XP"
__________________
The enemy cannot push a button if you disable his hand.
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October 31, 2003, 07:20
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#23
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Emperor
Local Time: 14:33
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Join Date: Apr 2000
Location: A pub.
Posts: 3,161
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Quote:
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Do you mean the brands, or the extension products? In the case of the latter, the products are in some cases fictive.
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I am not familiar with B&O, for example. and yes, the extension products did seem kinda... funny.
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October 31, 2003, 07:33
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#24
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Emperor
Local Time: 14:33
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done. B&O answers are all fours, though, since I am not familiar with the brand.
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October 31, 2003, 08:42
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#25
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Deity
Local Time: 12:33
Local Date: November 2, 2010
Join Date: Feb 2000
Location: Germans own my soul.
Posts: 14,861
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*whiffs armpits*
Mmmmm...B&O 
__________________
Speaking of Erith:
"It's not twinned with anywhere, but it does have a suicide pact with Dagenham" - Linda Smith
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October 31, 2003, 09:15
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#26
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King
Local Time: 13:33
Local Date: November 2, 2010
Join Date: Jul 2002
Location: Tyskland
Posts: 1,952
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I hope Floss doesnt mean what google translated for me...
__________________
Stopped waiting for Duke Nukem
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